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Audience expansion & new offers

Using Agnirva’s college presence and learning brand to introduce AI training for teachers.

Company
Agnirva.com / Framewirk
Role
Product Marketing & Growth
Period
During February 2024–September 2025

Audience research · Positioning · Course launches · Outreach

Building on an established college audience

After building an audience around student programs, Agnirva introduced AI training for teachers. The brand’s existing presence in colleges and the reputation of its earlier courses helped us reach this new audience.

This extended the paid course offering beyond students. Teachers were a new audience, so the work involved presenting a relevant offer to them, alongside the existing student-course activity.

Positioning and launching the new offer

  • Positioning. Helped explain the AI training offer for a teacher audience.
  • Course development. Collaborated with the team on course creation.
  • Website presentation. Worked on how the program was presented on the website.
  • Outreach. Promoted the new course through the wider growth and outreach work.

The launch drew on the college relationships and brand recognition developed through the earlier programs.

Reported outcome

Reported teacher-course revenue over 6–8 months
₹10–15 lakh

This is an approximate program-level outcome over 6–8 months. The surviving course page does not independently verify the total. It is separate from the student-program revenue.

Surviving evidence

These sources preserve the context of the work. My responsibilities are described from my resume and first-hand account.