Bringing users back to the app
I developed SMS campaigns and engagement strategies aimed at reactivating users and encouraging product usage. This sat alongside acquisition and content work in the same small growth team.
The work covered planning re-engagement activity and coordinating it with the broader social and campus activity.
Research and Python automation
I researched Instagram data and built Python scripts for targeted outreach and campaign execution. This helped carry out the research and messaging work needed for acquisition and re-engagement.
The work combined audience research, campaign planning and the practical scripts needed to carry out outreach.
Available evidence
These responsibilities are recorded in my resume and described from my experience. Original message campaigns, scripts and performance dashboards are no longer available.