Planning content around college audiences
Instagram was Slick’s primary social channel. I researched college activity and student interests to help decide which colleges to target, what types of videos to create and what to post.
My work included brainstorming video concepts, planning social activity and managing college-focused pages and posts. I also supported content and product communication around rollouts and community growth.
Instagram reach
- Reported reach of the team’s Instagram reels
- Millions of views
Instagram was our main content channel, where our reels reached millions of views. My role covered college targeting, video brainstorming, content planning and managing social activity.
This reach is based on my recollection of the team’s work. The Instagram page and posts have since been deleted, so the original view counts and analytics are no longer available.
A surviving example on YouTube
One college-focused video survives on Slick’s YouTube channel, with around 300,000 views. It offers an example of the content format when most of the original Instagram work is no longer accessible.
College-focused video
From Slick’s YouTube channel
My contribution to this example was brainstorming and content planning within the wider college-targeting work. I did not film, edit or publish this particular video; my broader role included managing other social content and college pages.
Watch the original ShortPublished on 18 January 2024; 309,384 lifetime views observed on 27 September 2026. The count includes views after my role ended and is not attributable solely to me.
Surviving evidence
These sources preserve the context of the work. My responsibilities are described from my resume and first-hand account.
- A surviving college-focused Short
Published 18 January 2024; 309,384 lifetime views observed on 27 September 2026. My contribution to this example was brainstorming and content planning, not filming or editing.
- Slick’s YouTube channel
Surviving examples of the brand’s college-focused social content. Instagram was our primary channel.