Good ideas deserve a growing audience.

Agnirva.com

February 2024–September 2025

Product Marketing & Growth

• Owned end-to-end growth initiatives across user acquisition, institutional outreach, community building, product programs and digital operations, contributing to growth in user sign-ups from a few hundred to 100,000.
• Developed and executed college outreach and institutional engagement initiatives across Tier 1, Tier 2 and Tier 3 colleges to expand reach and drive user acquisition.
• Built and managed a Campus Ambassador Program, defining the outreach approach, participant engagement and execution process to strengthen student acquisition and community presence.
• Identified student needs through surveys and user insights, translating findings into new product initiatives including a Quick Certification Program that generated strong early adoption.
• Led cross-functional execution for the Wix-to-WordPress platform migration, coordinating with design and engineering teams to improve website structure, user experience and scalability.
• Managed email marketing, targeted outreach and campaign operations, using performance insights to continuously refine messaging, targeting and conversion.
• Automated repetitive operational workflows using Google Apps Script and Python, including database processing and email extraction, improving turnaround time and reducing manual effort.
• Worked across content, product, growth and operations to take initiatives from idea → planning → execution → measurement → optimization.

Slick App

January 2023–January 2024

Growth & Strategy Associate

• Planned and executed student acquisition and engagement initiatives across campus communities, digital channels and targeted outreach.
• Developed SMS campaigns and user engagement strategies focused on retention, reactivation and increasing product usage.
• Conducted Instagram data research and built Python-based automation scripts for targeted outreach and campaign execution.
• Coordinated campus-focused initiatives to increase product visibility and engagement across college networks.
• Managed social content and product communication, supporting product rollouts and community growth.
• Worked across growth, content and outreach activities in a fast-paced startup environment, taking ownership of execution with limited resources.

iMorph

February 2021–April 2021

College internship

Researched Shopify websites for a technology startup developing a headless frontend system. Collected and organised information on Alexa rankings, site activity and popularity, and founders’ roles to support outreach.